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THE MENOPAUSE APP BUILT FROM EXPERIENCE

PRESS

About TALIA

TALIA is a private menopause and HRT tool that turns guesswork into evidence so women can walk into their doctor prepared and get back to feeling like themselves. Built on device in Cornwall - everything a woman logs stays on her phone. It helps women track symptoms, manage HRT schedules, monitor sleep and build a structured record they can take to their doctor. No advice or diagnosis.

TALIA is paid software - £3.99 a month or £39.99 a year, with a 14-day free trial. There is no free tier, no advertising and no data harvesting. It is independently verified to Gold Standard by Peak Privacy, making it the first of more than 1,000 apps Peak Privacy has scanned to achieve a 100% clean result.

Key facts

Platform: iOS (Android Launching September 2026)

Launched: 2026

Price: £3.99/month or £39.99/year

Free trial: 14 days

Data storage: On-device only

Privacy certification: Peak Privacy Gold Standard - independently verified

Developed: Cornwall, UK

Founded by: Kate Kirkman and Brent Kirkman

The Founders

Kate Kirkman is co-founder of TALIA. She has worked in TV marketing, brand strategy and is a Sony European Imaging Ambassador in her photography businesses. She had no idea what was coming when perimenopause hit. She is the product user, the brand voice, and the woman who couldn't find the tool she needed - so asked her husband to build it.

Brent Kirkman is co-founder and the technical architect behind TALIA. Although he is Sony European Imaging Ambassador for his filmmaking, he spent 25 years building large-scale loyalty and data collection systems for some of the world's biggest brands - the kind of infrastructure that tracks, profiles and monetises user behaviour at scale. He knew exactly how it worked. When Kate was struggling and he went looking for a menopause app he could trust, he couldn't find one. So he built TALIA instead - on-device, no servers, no third parties.

The Users

TALIA’s built for women at 3 very significant phases in the menopause transition who all have the same fundamental issue: They know something has changed, they want to understand what is happening to them and feel in control of it:

Pre Recognition Phase - she knows something is wrong but doesn't yet understand it's probably perimenopause so is blaming stress, burnout or her thyroid for symptoms that are probably hormonal.
Seeking Phase - she's recognised it, been told it might be or suspects it is perimenopause and is actively seeking information, support and potentially HRT. She may have been dismissed by her doctor, offered antidepressants instead of HRT, and is determined to walk into her next appointment with evidence they can't ignore.
Management Phase - she now has treatment in place and actively needs a tool to help manage it with HRT schedules, reminders and supply trackers. And a way of seeing if it's working, whether she applied her gel this morning or if her symptoms are returning.

Because TALIA runs entirely on device, we have no in-app analytics and no way of seeing how anyone moves through it. Most companies know exactly where their users tap, hesitate or give up. We know none of it, by design.

Instead we encourage our users to get in touch to suggest new features. Our functionality roadmap is led by real requests.

Our beta users are happy to be contacted for interview or quotes on request. And you can see reviews including some direct from the App Store here.

The Stats

Perimnenopause can last between 5-10 years
In the UK: around 13 million women are currently perimenopausal or menopausal.
As many as 80% of women report difficulties during the menopause transition - with 25% rating these difficulties as severe. (NPJ Women's Health Study).
Nearly 1 in 5 women who go to a healthcare professional about their menopause are offered antidepressants (BMC Women's Health, 2023)
1 in 3 women consider leaving their jobs due to menopause symptoms (Benenden Health).
1 in 10 Women are leaving the workforce because of symptoms (The Fawcett Society).
7 in 10 women (73%) who took part in a survey blame the menopause for the breakdown of their marriage (Family Law Menopause Project)

The Story Behind TALIA

"My husband built me a menopause app because I was struggling and he couldn't find one he trusted"

That's the short version. The longer version matters because of Brent's background. He spent 25 years building the data collection systems that power loyalty programmes for some of the world's biggest brands.

He understood, better than most, exactly what free health apps do with the data women log. When Kate was struggling - panic attacks, rage, brain fog, anxiety - neither of them knew it was perimenopause. When they eventually worked it out, Brent went looking for a tool to help her manage it. He couldn't find one he trusted. So he built TALIA.

What also shocked him: how little men understand about what perimenopause actually does. Not just to the woman going through it, but to the relationship. Awareness of menopause is growing - but it's largely women talking to women. Men are still largely in the dark. Brent thinks that's part of why the perimenopause years are also peak divorce years. Women are struggling, men don't understand what they're watching, and neither has the tools to bridge the gap.

TALIA won't fix that - but it gives women the evidence to understand what's happening to them, and something concrete to advocate for themselves with the people who care.

There's one more problem: in the absence of meaningful regulation, any app can say it's private. Privacy policies do not show what the software actually does. So Kate and Brent went looking for a way to actually verify their own claim. Not a policy review. Not a self-assessment. Code-level scanning by an independent third party. Peak Privacy have scanned more than 1,000 apps. TALIA is the only one to achieve a 100% clean result, independently verified to Gold Standard. Because a privacy promise is only worth something if someone has checked the code.

Why independent app testing matters

Potential Story Angles

Kate is happy to speak openly about her own perimenopause experience and these are some angles she can address in interview:

• How a panic attack was the beginning of a perimenopause journey she didn't see coming.

• Why it took two women, separately, to point out it was probably perimenopause - a pattern Kate also heard from women who tested TALIA before launch.

• Her husband and children were walking on eggshells because she could go from zero to raging.

• How the woman who had always managed a demanding career and a full life found herself struggling to cope with the workload she'd handled easily for years.

• HRT can be hugely effective - but consistency is key.

• Why being peri-menopausal shapes every feature and how feedback from users is key to the app's evolution.

• Why your most intimate health data may not be as safe as you think with free menopause apps.

• How Kate didn't realise how much time she would spend talking about data privacy, surveillance capitalism, data brokers, (lack of) regulation and enforcement. She has even been an external reviewer for a Paliament POST note on FemTech: Consumer technology to support women's health

• Bootstrapped, self-funded and built in Cornwall - the story of TALIA.

Brent is also happy to speak about menopause from a partner's perspective as well as why privacy is such a big issue for menopause apps:

What it looks like from the outside when your partner is going through perimenopause and neither of you knows it.
Why men need to understand menopause - and why divorce rates during the peri years are not a coincidence.
Why 25 years building data systems made him build TALIA differently.
What "privacy by design" actually means in code - and why a policy isn't the same thing.
Why he couldn't find a menopause app he trusted and what that told him about the market.

Access to beta users for interview or comment is available on request.

Press contact: Kate Kirkman kate@talia-app.com We aim to respond to press enquiries within 24 hours.

Assets: App screenshots, logo files and founder photography are available on request.

Peak Privacy Gold Standard verification certificate: see link below.